Visibility

Disruption, Innovation, Big Data, IoT, SaaS, Digital freight forwarders, Blockchain.. No its not a Thesaurus test..

These are just some of the big fancy words thrown around in the market and media currently in relation to shipping and freight..

These tools are all (or should be) designed to assist the customer, whether you are a buyer, seller, trader, forwarder, NVOCC or shipping line to conduct their business smoothly and efficiently..

Yet with all these advances, innovations, digitization etc customers still have problems with container shipments on a daily basis.. Whether it is with a shipping line, with a forwarder, with customs, with port, with hauliers etc etc etc, there are still many problems on a daily basis..

So my question today is, in spite of such advances in technology, communication, operations, trade documentation and accessibility why are many customers still facing problems with container shipments..??