Who we are
Founded in 2008 by Hariesh Manaadiar as a knowledge-sharing blog, SFR has grown into a well recognised industry publication with readers in more than 230 countries and territories..
Everything on SFR is written or edited by someone who has spent his career INSIDE the industry.. The explainers, opinion, news and analysis you read here come from real, hands-on experience, not from a newsroom reporting from the outside or an algorithm putting words together..
SFR is independently owned.. No company, investor or organisation has any say in what it publishes, and sponsored content is always clearly labelled as sponsored.. You can read exactly how this works in our Editorial Policy..
Who reads SFR
Testimonials
Hariesh Manaadiar, I can only congratulate you for your excellent articles, which have proved to be most useful in our everyday work lives! Thank you kindly!
Andre Simha
Former CDIO - MSC, Chairman - DCSAEvery article of yours is an eye-opener, especially to those alien to the world of shipping and transportation. Even though I teach now, thanks to your articles my learning process about an area I knew nothing about once upon a time, still continues.
Rupnarayan Bose
Trade Finance Expert & AuthorWhere SFR fits
SFR is part of an ecosystem built around a single idea.. Most trade challenges can be fixed, explained or taught..
HM Business Solutions helps businesses fix trade challenges, Shipping and Freight Resource informs the industry so challenges can be avoided, and Shipping and Freight Academy trains people to prevent them..
This is why the articles on SFR are practical.. The same problems that clients bring to HMBS and the same questions that students ask at SAFA are the ones SFR explains, so other people in the industry can learn from them..
The three share a founder, but NOT an editorial agenda.. HMBS and SAFA have no say in what SFR publishes, and any article that mentions them is held to the same standards as everything else, as set out in our Editorial Policy..
Together, this ecosystem is Making Global Trade FIT™..
Work with SFR
If your organisation wants to reach SFR's readers through clearly labelled sponsored content, advertising or events, see our partnership options..
Stay informed
Get every new SFR article in your inbox, free.. Practical explainers, opinion and news from inside the industry, and nothing else.. Subscribe here..



