I have been in the dynamic shipping and freight industry for over three decades and have worked in several sectors of the industry, including clearing & forwarding, logistics, warehousing & distribution, ship operations, sales and marketing, and management in various countries..
This mix of frontline and executive exposure shapes the way I analyse the industry and the way I communicate about it..
I created Shipping and Freight Resource (SFR) in 2008 to make it easier for newcomers, students, professionals, and organisations to understand the industry..
At the time, reliable guidance written in plain language was difficult to find.. What began as a simple educational blog has since grown into a widely referenced online resource..
The resource has become a go-to reference point across the global transport and trade ecosystem for those seeking straightforward explanations and informed perspectives on how global trade works in practice..
My current work through SFR centres on helping the industry interpret change and make better decisions..
This includes analysing industry developments, providing market insights, digital trade shifts, standards alignment, supply chain disruptions, payment and documentation risks, and the practical realities faced by exporters, importers, carriers, freight forwarders, and logistics service providers..
I remain actively involved in discussions around digitalisation, interoperability, electronic trade documentation like Bills of Lading, MLETR adoption, and evolving global standards..
Through these engagements, I aim to support the industry with clear, practical insights that help individuals and organisations navigate an increasingly complex environment with greater confidence..
If you would like to connect and collaborate, contact me..