We talked with FreightHub co-founder Michael Wax about What his company is doing to establish itself as an active partner to shippers, and what the ideal forwarder-shipper relationship should look like.
Logistics companies can deploy the best technology and still fail if their personnel lack training and experience. Anyone whose been around the industry a while remembers Deutsche Post-DHL’s €345 million New Forwarding Environment (NFE) IT program disaster. And while DPDHL seems to have pulled through, mistakes like that can sink smaller firms. On the other hand, we’re well into an era where it’s impossible not to adapt and adopt new technology, which makes expert advice all the more important.