Evergreen Line enters the digitalisation fray with its GreenX Platform
As we have seen and read, the digital advances in the shipping and freight industry has given rise to the “digital shipping line“ with several shipping lines providing several digital services to customers either on their own or through digital alliances or associations such as TradeLens and Digital Container Shipping Association (DCSA)..
In line with this, Evergreen Line became the latest shipping line to provide digital services to its clients, fulfilling its mission to provide the most optimized service to its customers..
Maersk hits the Spot..!!
Shipping lines are evolving digitally day by day.. I wrote previously how digital shipping lines are countering the advances of digital freight forwarders..
In its latest digital offering, Maersk Line, the world’s largest container line has introduced an online product aimed at making the booking process for containers simpler and more efficient..
Apart from being fully digitally enabled, what makes this product “Maersk Spot” stand out is that it comes with a cargo loading guarantee at a fixed price upfront..
Digital Freight Forwarders vs Digital Shipping Lines
A Freight Forwarder is a multi-function agent/operator who undertakes to handle the movement of goods from point to point on behalf of the cargo owner..
For the freight forwarder involved, this may include a door to door movement, negotiating freight rates, nominating the carrier(s), booking the goods and handling all the documentary, operational and transportation requirements between the two points..
Digital freight forwarders are a new breed of freight forwarders who are disrupting the freight industry armed with the ability to offer the services of a freight forwarder but on an instant basis using online technology and data..
But they have several competition to contend with.. One of them is a “Digital Shipping Line“..
Say what..!!!!!!!!!!!!!!!!!!!!!!!! Who is a digital shipping line now..??