Competition is one of the constants in business, something that can spur you on and make you better or something that can bring you down..
Every industry has competition in varying degrees.. Some companies look at their competition and say “Yeah ok, whatever” (think Google/Facebook).. Some companies look at their competition and say “Oh crap, that’s close” – like a lot of companies in the shipping and freight industry..
While competition comes in various forms, there are several cases where you may really struggle to find a way to stand out from your competition..
Let me explain further with some examples relatable to the shipping and freight industry..