UPDATE: Apologies, the article was posted stating “Hapag Lloyd reaches 700,000 smart containers in their fleet of 1.6 billion” instead of 1.6 million. It has been amended.
Hapag Lloyd, the world’s 5th largest container shipping line recently celebrated a noteworthy milestone in their efforts to digitalize the shipping industry and in its effort to convert their entire container fleet into smart containers.
Dr. Volker Wissing, Germany’s Federal Minister of Digital and Transport installed a tracking device converting a standard container into a smart container making it the 700,000th smart container in Hapag Lloyd’s 1.6 million strong shipping container fleet.
This event took place at Hapag Lloyd’s headquarters in Hamburg with the involvement of Dr.Wissing underscoring the national importance that Hapag Lloyd is placing on the importance of this initiative and highlighting the transformative power of digitalization in the shipping and freight industry.
This initiative is part of Hapag Lloyd’s ambitious goal to convert their entire fleet of 1.6 million dry and reefer containers into smart containers through the installation of real-time tracking devices by the beginning of 2024.
This move is set to be a game-changer as customers can now get a precise location on their container at any time, anywhere, and adjust their business and operational activities accordingly.
These solar battery-powered devices are equipped with internal sensors, GPS, and explosion-proof technology, which not only provides real-time visibility but also ensures safety for crews, cargo, and vessels.
At a time when digitalization is no longer a buzzword but a necessity, Hapag Lloyd is setting unprecedented standards for the industry while also positioning Germany as a hub for innovation and efficiency.
Emphasizing the significance of the event, Wissing stated: “Digitalisation offers great opportunities for the transport industry. One sign of this is the progress made by Hapag-Lloyd in building an intelligent container fleet. Such advances not only benefit shipping, they strengthen Germany as a location for innovation and contribute to our vision of a better connected and more efficient transport sector.”
Hapag-Lloyd CEO Rolf Habben Jansen underscored the company’s mission, saying: “We are proud to be at the forefront of the digitalization of container shipping. Our ‘Smart Container Fleet’ project is about transforming the industry and setting new standards for supply-chain transparency and customer service.”
Apart from being on track to becoming the world’s first shipping line with a smart container fleet, a press release from Hapag Lloyd stated that they are also gearing up to launch “Live Position”, a commercial product that promises to bring real-time container tracking to the fingertips of its customers.
Hapag-Lloyd’s journey towards a fully digitalized smart container fleet is a great example of how digitalization can bring about transformative change in the industry, driving efficiency, transparency, and innovation.
It is also a bold step toward a future where the shipping industry is more connected, reliable, and more responsive to the needs of its customers.