A dramatic increase in the prevalence of supply chain pain points has presented an opportunity for innovation and collaboration, whilst underscoring the importance of digital solutions in the timber logistics sector.
Timber companies used the term “pain point” to refer to an inefficient port or a particularly cumbersome customs authority.
These pain points stood out because they were isolated pockets of inefficiency, delaying an otherwise well-functioning network that carried everything from raw materials to finished goods from one corner of the world to the other.
Over the last year, that has all changed. Pain points became endemic.