Since 2008, Shipping and Freight Resource has been the “go to” site for millions of readers to make sense of the complex businesses of Shipping, Freight, Maritime, Logistics and Trade..
If you have a product or service for this industry, this is where the people who buy it are already reading..
Who reads Shipping and Freight Resource..??
The readership covers the full transport and trade ecosystem, not one corner of it..
Industry Players – cargo owners, carriers, insurers and logistics service providers..
Operational Enablers – ports and terminals, ICDs, rail operators, SEZ and FTZ operators..
Financial Enablers – banks, fintechs, lenders and financial institutions..
Institutional Enablers – government agencies, regulatory bodies, trade promotion bodies and regional blocs..
Industry Enablers – event organisers, technology providers, educators, consultants and advisors..
This mix matters.. A campaign here does not just reach one link in the chain, it reaches the people on either side of that link as well..
What is the reach..??
- Over 11.4 million visitors from 230 countries and territories
- More than 18.5 million page views
- 46,000+ subscribers receiving articles by email
- 1,400+ articles published and still being read
By region, the readership splits as Asia 46.76%, Europe 21.07%, Americas 20.54%, Africa 8.50% and Oceania 2.80%..
The Top 20 countries are India, United States, Singapore, United Kingdom, Malaysia, South Africa, United Arab Emirates, Philippines, Canada, Australia, Germany, Hong Kong SAR, Vietnam, Netherlands, Indonesia, Pakistan, France, Italy, Thailand and Turkey..
One number worth pausing on.. 49% of the traffic arrives through organic search and 46% arrives direct.. These are people actively looking for answers, or people who came back because they trust the source..
Who exactly is reading..??
By job level, the readership is 35% mid to senior management, 33% operations, 15% sales and marketing, 10% C-suite and 7% junior management..
Over 75% of the audience are decision makers or the people who influence those decisions..
By industry, logistics service providers make up 53%, ports and terminals 13%, transporters 10%, shipping associations 10%, cargo owners 9% and regulatory bodies 5%..
What can you do here..??
Content and Authority – content marketing that positions your expertise through credible, industry-led material.. Practical insights that explain and clarify global trade complexities.. Executive insights that put your leadership perspective in front of a global trade audience..
Visibility and Reach – consistent visibility across the platform and audience channels, extended through webinars, industry events and partnerships..
Influence and Growth – lead generation through targeted audience engagement and placements, campaign amplification across multiple channels, and analytics and intelligence drawn from industry, customer and in-house data..
Readers also come here for free guides, shipping document downloads, case studies, curated news, opinion pieces and analysis, which gives you more than one way to reach them..
Want the full picture..??
Request our media kit here.. The media kit includes the detailed audience breakdown, placement options, and actual campaign performance data from campaigns across analytics, technology, training, and logistics..
There are customers out there who need what you offer.. Let us put you in front of them..